Free-to “pay-to” games are becoming increasingly popular.
But they have come at a price.
They have created an enormous market for the companies who charge for the privilege of letting you pay to play, and for the games themselves.
The games have created a business model that has not been replicated elsewhere.
A new study, commissioned by the International Game Developers Association, found that of the more than 400,000 free-play games in the Top 200, only about half are monetised in a way that helps the companies that sell them.
Only 5 per cent of those are monetized for the purpose of promotion, with almost all of the rest going to the games’ developers.
And the number of free-game publishers has plummeted in recent years.
According to a report by analytics firm Kantar Worldpanel, the number is down from more than 70 publishers in 2010 to less than 50 today.
The report also found that the number in 2016 was down by more than 90 per cent.
The number of games in Google Play for free is now below 50, down from almost 100 in the year prior.
“Free-to play is now so prevalent that even a year ago, it would be shocking if it wasn’t being done by a lot of people,” said Paul Smith, CEO of the games industry advocacy group Gamasutra.
Smith said he was shocked by the number who took the plunge, with around 1.4 million people paying for games in 2017.
“It’s a really big deal for a lot in the industry because it’s so easy for a small company to be able to make a lot more money than a big company,” he said.
“And there are a lot who are making a lot, who have a lot.
It’s hard to know where to start, because it doesn’t always go in the right direction.”
Free-games are an increasingly popular way to get access to the latest in gaming technology, with many studios producing content for free in exchange for the right to play it on platforms such as YouTube.
The practice is becoming a lot less lucrative as games companies struggle to adapt to the digital economy.
Last year, video game publisher EA said it would no longer pay publishers for their content in exchange, and instead would focus on “delivering exclusive and premium experiences”.
It said the move was a response to the success of its “Star Wars Battlefront” and “Star Fox” games.
The company said it was also working with publishers on a subscription service to let people pay for the ability to play those games without the need for a paid subscription.
Games industry figures say many publishers are still struggling to make ends meet and some are now seeking to increase their revenues by offering paid content.
Free-games can be lucrative for a few reasons.
Most often, they provide a way to keep a player active in a game for longer periods of time, allowing them to keep playing for a longer period of time.
They also can help pay for advertising, which can be a significant revenue stream for a game developer.
But, at the same time, the practice can also encourage players to buy games and often lead to the purchase of in-game items.
“There are a number of people who are going to pay a lot for a great game that they can play and not have to worry about paying for anything,” said Chris Lattimer, a game designer who is based in London.
“That’s what you’re seeing with a lot the paid subscription stuff.
It just seems to be happening more and more.”
The problem is the players are not getting what they pay for.
In many cases, free-market games are being marketed to users as being more challenging and more expensive than paid versions, and these people are paying to play them.
Some companies are trying to get rid of paid-games entirely, while others are creating more content in return for a payment.
The Free- to-play model is also becoming less popular.
The International Game Developer’s Association found that, for every 1,000 paid games, about 1,400 free- to play games were being created.
Despite this, the industry is not ready to abandon the practice completely.
“The industry is still trying to adapt and evolve to this new model,” Smith said.
While the numbers of free games have been dropping, the numbers for paid games are still growing.
Games are increasingly available on platforms like Google Play and Apple’s App Store, and many of the developers are still working on ways to make money from the games.
But the industry can no longer rely on its players to make the games they want to play.
“A lot of it is about monetising and getting the player to pay to be in the game,” said Smith.
It is not just that people don’t want to pay for their games