The best online games are free and free to play.
They don’t need to be paid.
That’s the gist of a new report from the non-profit, non-partisan group that aims to change that perception.
Its latest research, released today, shows that gamers love free online gaming, and that it’s helping the average American pay more than $30 per month for their favorite online games.
And the numbers show that the games are actually earning consumers more than they’re taking from them.
While some of the biggest and most popular free online titles—such as World of Warcraft and Grand Theft Auto Online—pay for themselves, the report shows that games such as Clash of Clans, Team Fortress 2, and League of Legends are taking a substantial percentage of the average gamer’s monthly income.
The best-paid online games, by contrast, pay nothing for the games themselves and simply serve as advertising for the game’s publisher.
And this isn’t a case of publishers taking a cut.
Publishers are just charging consumers for the privilege of playing their games.
The report shows how this model of distribution is making its way to the mainstream, but it’s still a work in progress.
“The biggest problem with games is that the publishers make money off of them,” said Sam Bostrom, the lead author of the report.
“And that’s a problem.”
The report is based on data from over 300 online games in the United States.
It’s one of the first studies to look at the revenue that publishers make from the online services they use to distribute their games, and it provides a rare glimpse into how that money is being distributed.
“Online games aren’t just making money from us,” Bostroms co-author David M. Smith told Ars.
“They’re making money off our behavior.”
The study found that a small percentage of online gamers spend money on paying-for-access games.
But the majority of online players don’t actually pay for these games.
They’re playing them for free because they’re having fun with them.
And a large percentage of these games are the result of ad-supported games, in which publishers pay to advertise in the games’ forums and to run ads in the websites that players visit.
And even those games aren.
A study published in 2013 by the non–profit Institute for Policy Studies found that gamers spend a whopping $1.3 billion per year to download games.
This is an increase of about 20 percent over the previous year.
That study found the majority are spending money to play these games for free, which accounts for a whopping 44 percent of spending in the U.S. online.
A recent study by the Electronic Frontier Foundation found that 70 percent of online games were ad-funded, and 60 percent of those games were for free.
A similar study published last year by the same non–partisan group also found that over half of online purchases made online were for ad-free games.
“These findings suggest that games are not only making money for the publishers but also for us,” said Bostrovics co-chairman David Karp.
“It’s a case where the publishers don’t make us pay for the service.”
Karp and Smith argue that these online games don’t pay for themselves.
They aren’t the main source of revenue, because they don’t have to be, and the publishers aren’t paying the creators.
And because of these ad-based games, they’re not providing any kind of competitive advantage to players, and they’re harming the overall quality of the games.
What’s more, the games aren: Lack of quality.
Online games tend to be a relatively small portion of the total games on the market.
They have a lower player base, and players spend far more time playing these games on their mobile devices, which makes them a far less desirable game for advertisers to target.
They can also have high prices.
Most of the online games on offer today cost less than $1 a piece.
And in most cases, those prices aren’t even reflective of the cost of the actual game.
“In some cases, you can get a good deal on a game at a very low price,” said Smith.
“But for the vast majority of games on sale, the cost is significantly higher than that.”
The problem, they say, is that a game’s quality can be determined by the quality of its marketing.
“A game that costs less than a dollar a piece is going to have poor advertising,” said M. David Schanzenbach, an associate professor of computer science at Stanford University.
That means that players will be paying for ads that are clearly less useful than the ads they’re actually playing.
“If the game has a bad user experience, it’s going to be less profitable,” Schanstenbach said.
And for the most part, the quality and value of online gaming games doesn’t depend on how many people are playing them.
For example, there are a variety of free online game